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Smart Pricing Tactics

Price

£10.99

Smart Pricing Tactics is your playbook for using price as a powerful positioning tool. Instead of competing on cost alone, this guide shows you how to win customers, build loyalty, and maximize revenue through proven strategies.

Inside you’ll discover:

  • How to know your audience and align pricing with customer expectations.

  • The B.L.S. Formula (Benefits, Logic, Scarcity) to influence buying decisions.

  • How to set yourself apart with a strong Unique Selling Proposition (USP).

  • Value Stack and GAP strategies to create irresistible offers.

  • Using loss leader pricing to attract new customers into your funnel.

  • Why qualifying customers improves long-term profitability.

  • Leveraging social proof and customer support to boost pricing credibility.

Quantity

What You’ll Learn

  • Audience research and how to align pricing with market positioning

  • The B.L.S. Formula to appeal to emotions, logic, and urgency

  • Crafting a USP that makes your product stand out

  • Implementing Value Stack, GAP, and Loss Leader strategies

  • Using social proof and testimonials to justify premium pricing

  • Building customer loyalty through top-notch support

Who This Book Is For

  • Entrepreneurs and business owners who want smarter pricing strategies

  • Freelancers and consultants looking to position premium services

  • E-commerce sellers and digital product creators

  • Startups seeking growth without competing on price alone

  • Marketers wanting to master customer psychology and positioning

Product Details

  • Format: Digital eBook (PDF)

  • Pages: ~90–110 pages of pricing strategies and positioning methods

  • Delivery: Instant download after checkout

  • Access: Lifetime, readable on desktop, tablet, and mobile

  • Includes frameworks, examples, and resource links

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