Running an e-commerce business often means drowning in data but starving for real insight. E-Commerce CFO’s Playbook cuts through the noise and shows you the five numbers that matter most for profitability and growth.

Inside you’ll discover:

• How to separate “vanity metrics” from the KPIs that really matter

• Why gross margin is the foundation of long-term profitability

• How to master your cash conversion cycle (CCC) and improve liquidity

• The difference between marketing ROAS and true ROI (and why it matters)

• Inventory turnover strategies to free up capital and improve efficiency

• Net profit per order — the most accurate view of true profitability

• How to connect financial metrics across teams with integrated dashboards

• A framework to turn financial data into strategic decision-making

This isn’t just for CFOs — it’s for entrepreneurs, finance leads, and business owners who want to make smarter financial decisions and build lasting profitability.